Importance of HTTPS & SSL for Websites


Written by Dynamic Presence - June 21, 2017

Brief introduction of what HTTPS & SSL means

Your website address begins with https instead of conventional http.

HTTPS extends http with a security layer. With a https connection, data communication between the server/ website and client/ user is securely encrypted.

When your website or apps has SSL installed and implemented correctly, a Secure lock icon will be shown on all your web browsers like Chrome, Firefox, etc.

Secure HTTPS protocol

Secure HTTPS protocol

Advantages of HTTPS and SSL

  • HTTPS is officially a Google SEO ranking factor
  • The secure lock icon is an unspoken seal of trust. Shows all users to your website that the data transferred is encrypted, private and secure.
  • One of the pre-requisites for websites to go HTTP/2. A much faster web browsing experience for users using modern web browsers. Fast-loading webpages have a positive impact Google SEO ranking in its search results.

Why most sites are not HTTPS?

  • More work involved. If not implemented correctly, asset complications may arise in the integration process, causing broken SSL status.
  • Maintenance
  • Total Cost factor

Good to Know

Close to 50% of the top 1 million websites are on HTTPS in 2017, as compared to less than 20% in 2014.

Google Chrome now labels non-https websites as not secure, indicated with a bold red triangle warning symbol for webpages not on HTTPS.

The red warning symbol on non-https pages in Chrome can be a real put off

The red warning symbol on non-https pages in Chrome can be a real put off

With an increasing volume of desktop users on Chrome browser in Singapore, perhaps is time to secure your sites with https to gain visitor’s confidence. The red alert is not a pretty sight.

Updated: Desktop browser market share in Singapore (June 2017 to June 2018)

Updated: Desktop browser market share in Singapore (June 2017 to June 2018)

Important statistics to note: 2017 – Google Chrome web browser powers >60% of users in Singapore and 64% worldwide.

Singapore - Jan to June 2017 - Desktop Browser Market Share

Desktop browser market share in Singapore (Jan to June 2017)