Importance of HTTPS & SSL for Websites


Written by Dynamic Presence - June 21, 2017

Brief introduction of what SSL means

Your website address begins with https instead of conventional http.

When your website or apps has SSL installed and implemented correctly, a Secure lock icon will be shown on all your web browsers like Chrome, Firefox, etc.

Advantages of HTTPS and SSL

  • HTTPS is officially a Google SEO ranking factor
  • The secure lock icon is an unspoken symbol of trust. Shows all users to your website that the data transferred is encrypted, private and secure.
  • One of the pre-requisites for websites to go HTTP/2. A much faster web browsing experience for users using modern web browsers. Fast-loading webpages have a positive impact Google SEO ranking in its search results.

Why most sites are not HTTPS?

  • More Work involved. If not implemented correctly, asset complications may arise in the integration process, causing broken SSL status.
  • Maintenance
  • Total Cost factor

Good to Know

  • Close to 50% of the top 1 million websites are on HTTPS in 2017, as compared to less than 20% in 2014.
  • Google Chrome now labels non-https websites as Not Secure, indicated with a red triangle for pages on HTTP.
    Google Chrome Now indicates all non-https webpages with a bold red triangle warning symbol

    Google Chrome Now indicates all non-https webpages with a bold red triangle warning symbol

  • Important statistics to note: 2017 – Google Chrome web browser powers >60% of users in Singapore and 64% worldwide.

    Singapore - Jan to June 2017 - Desktop Browser Market Share

    Singapore – Jan to June 2017 – Desktop Browser Market Share